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Greener Wipes with Huggies® Tiniest Footprint™ - Your Questions Answered

Is there plastic in Huggies® baby wipes? If so, why?

Yes, Huggies® Pure wipes contain 35% plastic, whilst Extra Care wipes contain 33% plastic. The wipes are made with 65% natural absorbent fibres that gently clean and protect baby’s delicate skin. Their unique design means Huggies® Wipes offer soft, kind care even for the most sensitive skin, whilst still absorbing some of the toughest messes easily.

Huggies® baby wipes contain up to 50% less plastic than other leading baby wipe brands. By switching to Huggies® from other leading baby wipe brands, the average household could reduce its plastic use by 63* bottles per year**.

Starting later this year, we will also label our packs with the composition of our wipes– a groundbreaking move for this category.

* Source: Consumer Panel data 17/06/2018-15/06/2019 used in conjunction with K-C lab data 2018

** Based on 500ml bottles

Why do your wipes feel different to other competitor brands?

Huggies® is 100% committed to gently caring for your baby’s delicate skin, which is why our wipes are so mild and soft to touch. Our wipes feel different because they contain less plastic than wipes from other leading brands. Our Huggies® Pure wipes are made from 65% skin-loving natural fibres (wood pulp), and our Huggies® Pure Extra Care baby wipes are made with 67% skin-loving natural fibres (wood pulp). Our Extra Care wipes have been recognised for their quality and were awarded Product of the Year 2019 in the Baby Care Category (Survey of 10,399 people by Kantar).

What are your wipes made of? And how do I know they are safe on my baby’s skin?

Huggies® knows only the best will do when it comes to caring for your little one, which is why caring for skin safely is always front of mind when it comes to developing our products. Our wipes are clinically tested and safe to use on your newborn from day one.

Our baby wipes are made from at least 65% skin loving natural fibres (wood-pulp) and no more than 35% plastic to ensure they are strong enough for cleaning whilst being gentle on baby’s skin. In addition, the research behind Huggies® baby wipes is recognised by the British Skin Foundation.

Why are baby wipes ending up in our sewers and oceans? What are you doing about it?

Baby wipes are being incorrectly disposed of down the toilet, which means they are eventually ending up in our sewers and oceans. To help prevent this, Huggies® packs feature labelling on the front, side and back of all our wipes with a “Do Not Flush” icon. We advise all our customers to place used wipes in the waste bin, so they can be disposed of responsibly. We believe that helping people to understand the safe way of disposing of baby wipes, including through improved labelling, is key to reducing improper disposal. Huggies® is currently working with stakeholders, including water companies and trade associations, to develop initiatives to reduce the impact of non-flushable wipes on the environment. We ask you to help prevent baby wipes ending up in our sewers and oceans by disposing of them responsibly.

What is the best way to dispose of baby wipes?

All baby wipes should be disposed of in the bin and never flushed down the toilet. Our Huggies® baby wipes are clearly labelled with a “Do Not Flush” icon on the front, side and back of packs to remind customers of this.

Are you developing a plastic-free alternative?

Huggies® is on a mission to reduce and ultimately eliminate plastic from all of its baby wipes.

  • We’ll start by removing 17 tonnes of plastic per year from the Huggies® Extra Care range through innovative product development.
  • Next year, our baby wipes will have packaging that can be recycled with film and carrier bags at larger supermarkets, including Tesco, Asda, Morrisons, Sainsbury’s, The Co-Op and Waitrose.
  • Within five years (or sooner if we can), our baby wipes will be plastic-free, and the packaging will be fully recyclable at home with your household recycling.

To achieve our long-term goal of eliminating plastic, we are actively working with universities, suppliers and other partners to develop new eco-friendly materials to replace the plastic in our wipes.

We are already making strong progress in this area. As we continue to develop the full Huggies® wipes portfolio to be even gentler on the environment, we hope you will join us on our journey.

In the meantime, you can make a positive change by switching to Huggies® wipes today to lower your plastic usage and the average UK household could save the equivalent of 63* plastic bottles a year.**

* Source: Consumer Panel data 17/06/2018-15/06/2019 used in conjunction with K-C lab data 2018

** Based on 500ml bottles

When will the plastic-free Huggies® wipes be available to buy?

Next year, we will be launching new recyclable packaging for our baby wipes and within five years (or sooner if we can), our baby wipes will be plastic-free and the packaging will be fully recyclable at home with your household recycling. This new plastic-free wipe will be affordable and safe and gentle on baby’s skin. We know urgent action is needed and we’re working hard to make changes to our wipes as quickly as possible. These changes take time and require extensive research and development to ensure our products are environmentally friendly, gentle on baby’s skin, and remain affordable for the families that rely on them.

Do you highlight your wipes plastic content on your packaging?

There is currently no industry-wide plastic symbol or label agreed, however we will be labelling our packs with the composition of our wipes starting later this year – a groundbreaking move for this category.

Is Huggies® wipes packaging recyclable?

We strive to improve our impact on the environment by reducing our reliance on single-use plastic, with a vision to transition to fully sustainable packaging across our portfolio. Next year, our baby wipes will have packaging that can be recycled with film and carrier bags at larger supermarkets, including Tesco, Asda, Morrisons, Sainsbury’s, The Co-Op and Waitrose.

Do other leading brands also contain plastic?

Yes, all leading baby wipes brands contain plastic in their wipes.

Huggies® baby wipes contain up to 50% less plastic than any other leading baby wipe brands and are made from at least 65% skin-loving natural fibres (wood pulp).

What can I do to help?

Whilst we work to ultimately eliminate plastic from our products, you can help play an important role in ensuring that neither our wipes nor our packaging end up as litter or in the oceans, by disposing of them in a responsible way.

We know that baby wipes are an important essential in your daily childcare routine.* By switching to Huggies® Wipes from any other leading baby wipe brands, each household in the UK could save the equivalent of 63 plastic bottles a year. All you need to do is take three easy steps, we will do the rest!*

  • Never flush your wipes, always dispose of them responsibly to prevent wipes ending up in the sewers or oceans
  • Recycle all multipack packaging (packs of 3, 4, 12 and 18 wipes)
  • Reduce your plastic waste by choosing Huggies® over other leading brands

* Huggies® commissioned YouGov research August 2019

* For further details on how you can help recycle our packaging today, please visit our what you can do page